Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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12 Winning the Pitch Presentation Rules
I recently trained a great mid-sized agency on how to present – they had won their last three pitches, but felt it was too difficult, too much upheaval, too much […]
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New Business Can Be Very Profitable To An Agency – But You Must Invest First!
New business takes a toll on agency resources including time, funding and energy. That’s why there must be strong commitment throughout the organization to the growth plan. But first you […]
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Ad Agency Growth: Training vs. Consulting
It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]
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What Are The Real Assets In Your Marketing Firm?
Constantly changing client demands, new marketing technology and shifting options are all circling overhead, demanding the attention of agency leaders. These red herrings have shifted the focus outward, away from […]
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A call from an old friend, new business, and how to win!
It’s funny, after awhile you forget some of the great stories that come out of the agencies we’ve trained. And then, out of the blue, we get a call from […]
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Agency Post: Simple Rules For New Business
The Agency Post, an interactive publication for ad, PR and marketing professionals, was kind enough to post my thoughts on new business here. A short snippet: At its heart, new […]
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Structure Can Be The Enemy
The agency had lost a key account that represented a large percentage of its revenue, and as a result it had been forced to reduce staff. Within 6 months they […]
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Is Your Agency Winning or Losing New Business?
This is a repost of what I wrote for Norman Sherman over at the The Troyanos Group – a leading marketing industry recruiting and consulting firm. Outstanding company. New business is […]
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Stop Missing Out On New Business You Should Win
You can have the best creative in the business, the best strategic processes that outflank your competition, and the best brand knowledge, and still not win any new business. It […]
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Are Ad Agencies Too Expensive?
Many advertising agencies are starting to hear more and more that they are too expensive. Having worked with many of them we know most ad agency rates are reasonable. The […]