Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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Why Prospects Don’t Tell You the Truth
What really happens when you ask a good prospect tough questions? A short time ago, I was training an agency on Spark (how to generate more leads and win more […]
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Top 10 Reasons To Call For Pitch Help
Why call a “new business consultant” for help with your next pitch? It’s a question I’ve heard, and not infrequently, as a consultant to marketing firms and a coach for their […]
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You Want to Be a New Business Champion?
Do you want to be great at new business? To grow your agency? To be a hero to your staff and peers? If you want to be a champion, then […]
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Ad Agencies: Use Chemistry To Win New Business
Creating good chemistry is an art. It doesn’t just “happen.” Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]