• There are many benefits to growing your ad agency.

    Benefits of Ad Agency Growth

    We’re best known for our full range of skill-building training programs that are agency specific, meaning we know how to help you grow. Our training programs are 100% directed at all marketing communication […]

     
  • Trying to grow an agency without senior management is like fishing without bait.

    Why Your Senior Management Team Can Never Grow Your Agency

    Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […]

     
  • Make time to work on that most valuable client.

    Your Agency’s Most Important Client?

    Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

     
  • No ad agency has a perfect record when it comes to retention.

    Dead Man Walking: 5 Steps to Save a Client

    If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

     
  • Unless you’ve made the effort to define your agency’s brand, you’re likely to miss one opportunity after another.

    Ad Agency Branding Leadership Lesson

    We have been shouting from the roof tops that the agency brand is the most important element of new business. Sadly, there are many agencies that feel their brand is […]

     
  • How can you get into that perfect review from the outside?

    Crashing an Account: How to Get In That New Business Review

    Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

     
  • Don’t be a junk food ad agency.

    You Are What You Eat In New Business

    If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]

     
  • If you team is begging for new business help, what do you do?

    How to Tell Your Boss It’s Time for New Business Help

    There is no secret manual providing clear direction on how to build and grow a successful marketing communications firm. We feel agency leaders need to get their heads around the […]

     
  • Perhaps some rules of etiquette and conduct are needed in new business.

    Code of the New Business Professional

    I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]

     
  • Sometimes it’s better to just say no and just walk away.

    The Prospect You Need To Turn Down

    Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]