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Is Your Ad Agency On The Wrong Path?
How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]
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Ad Agency, Differentiate or Die!
Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]
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Death by a Thousand Cuts: Shift to Value Based Pricing
Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]
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That Time of Year: Planning New Business for the New Year
It’s that time of year again – about to close out the end-of-year and start to think about next year. Ad agencies are trying to maintain, and grow, their piece […]
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GUEST POST: 12 Steps to Get the Most Out of New Business
Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]
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The Perfect Ad Agency New Business Machine
There is a reason why we both fear and respect the shark. Sharks are the ultimate predator, firmly sitting at the top of the ocean food chain. Just the mention […]
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Why Do So Many Ad Agency Websites Suck?
The first place most prospects look is your website. So where is the basic information? Where is the client list? Where is the staff? Who is the CEO? It’s almost […]
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Typical Ad Agency Organizational Structure Alternatives
Changing the organizational chart does NOT equal operational excellence. Structure is not the enemy, or the Holy Grail – it is only a tool that supports the brand. Structure provides […]
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How Any Agency Can Survive in This New Era
The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]
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Ad Agency Strategic Plan Development
These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]
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