Ad Agency Winning New Business | Ad agency new business

Trying to grow an agency without senior management is like fishing without bait.

Why Your Senior Management Team Can Never Grow Your Agency

Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […]

Make time to work on that most valuable client.

Your Agency’s Most Important Client?

Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

You don't have to bowl a perfect strike every time to win in new business.

Perfect is the Enemy of Winning New Business

There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]

Everybody has a plan until they get punched in the mouth.

Ad Agency New Business: Knockout the Competition

New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

How can you get into that perfect review from the outside?

Crashing an Account: How to Get In That New Business Review

Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

Don't let frustration get in the way of doing smart new business.

Stop Doing New Business the Stupid Way

Everyone knows that in order to grow a successful marketing firm, hard work is the key ingredient. After all, it takes lots of elbow grease and burning the midnight oil […]

The best way to win more new business is head on; don’t wait till someone plunders your accounts.

Ad Agency New Business: No More Same Old, Same Old

Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]

What’s The Secret New Business Tool?

It’s always a little surprising to me when an ad agency can’t figure out what happened. They lose a pitch. Or they lose a client. And they wonder why? Every […]

Hunting the Prospect: 6 More Ways to Build Ad Agency Growth

There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]

Building Relationships In A Pitch

I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]