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Home   Posts tagged 'How To Win Clients'

 
  • Everybody has a plan until they get punched in the mouth.

    Ad Agency New Business: Knockout the Competition

    New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

     
  • You need a new business rainmaker.

    Ad Agency – New Business Rainmaker

    What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […]

     
  • Agency growth takes time, flexibility, ambition and passion.

    Ad Agency Growth: 8 New Business Approaches

    There is no question ad agency growth is important. There have been countless books, articles and conferences trying to highlight the art of winning new business. As we often say, […]

     
  • Hunting the Prospect: 6 More Ways to Build Ad Agency Growth

    Hunting the Prospect: 6 More Ways to Build Ad Agency Growth

    There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]

     
  • Ad Agency Learns "Less is More" In New Business

    Ad Agency Learns "Less is More" In New Business

    Two weeks after Torch Training, a 20-person agency received a tip – a national hotel chain was unhappy with their current agency. The principal gave the prospect a call, introduced […]

     
  • Most capabilities presentations are just killing time.

    Need to win more new business? Don’t show your capability presentation!

    First Contact: The Key Step That Turns a Good Prospect into a Client. One of the biggest new business mistakes usually happens at the initial point of contact in the […]

     
  • There is one clear winner at the end of an RFP process.

    Winning The RFP Process: 10 Rules

    Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]

     
  • Isn't it time to take a closer look?

    The Most Important Client At Your Agency?

    Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]

     
  • Understanding why you failed is the first step in turning new business around.

    7 Ideas On Why Your New Business Program Is Failing

    For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]

     
  • With the right training anyone can be a champion!

    You Want to Be a New Business Champion?

    Do you want to be great at new business? To grow your agency? To be a hero to your staff and peers? If you want to be a champion, then […]

     
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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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