Winning New Business | Ad agency new business

In the agency world, you grow or you fade away to nothing.

First Rule of Ad Agency Leadership: Grow or Die

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, demanding and confused. This fractured and evolving environment makes growing an agency tougher than ever. As a consultant […]

There are many benefits to growing your ad agency.

Benefits of Ad Agency Growth

We’re best known for our full range of skill-building training programs that are agency specific, meaning we know how to help you grow. Our training programs are 100% directed at all marketing communication […]

Make time to work on that most valuable client.

Your Agency’s Most Important Client?

Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

Everybody has a plan until they get punched in the mouth.

Ad Agency New Business: Knockout the Competition

New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

How can you get into that perfect review from the outside?

Crashing an Account: How to Get In That New Business Review

Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

You need to be super in new business. Just generate new business leads!

Ad Agency! Stop Spitting in the Wind for New Business!

I once worked with one of the best new business gurus in the world, and he always told me, “give me enough new business leads, and I can double the […]

You Are What You Eat In New Business

If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]

Another Tip To Help Your Ad Agency Stand Out

Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]

The best way to win more new business is head on; don’t wait till someone plunders your accounts.

Ad Agency New Business: No More Same Old, Same Old

Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]

Learning only happens when we’re forced to rethink our beliefs about what we know to be true.

GUEST POST: 12 Steps to Get the Most Out of New Business

Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]