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The New Business Budget Game: Up to Six Million
To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]
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Time To Fix The Advertising Agency Client Relationship?
Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]
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How To Win Clients Without A Formal Review
From a Logo to a Complete Brand Study in 48 Hours. It seemed like a simple assignment. A small design agency was called by a national insurance firm asking about […]
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Check Your Agency’s Client Retention Destiny
An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]
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How To Lose A Prospect You’ve Won
The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]
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Painful Ad Agency Prospect Presentation Mistake
The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]