2014 | Ad agency new business | Sanders Consulting Group

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

Find a way to simplify the pitch process.

47% of Ad Agencies Hate the New Business Pitch Process

Pitching is part of an advertising agency’s DNA; it’s often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight […]

What are the secrets behind the new biz pros?

Secrets of the New Business Pros

All successful new business pros, seem to have unlocked special ad agency new business tactics to winning. We often look at them and wonder how they learned to do what […]

Unleashing Your Ad Agency

What are your plans for the future? The agency of the future, like the company of the future, has to be agile and lean. Where the buzz a few years […]

The Beginning of the Digital Kaboom!

“Where’s the kaboom? There was supposed to be an Earth-shattering kaboom!” Marvin The Martian Many out there claim to know what’s going on with the whole digital revolution we’ve all been […]

Is the future of advertising agencies really this bad?

Understand the New Marketing Challenges

Is the future of advertising agencies really a long, bleak, lonely journey into nothingness? A place where high-speed idea factories have replaced agencies in the tactical area. Where the client “c-suite” gets all strategic communication […]

Most capabilities presentations are just killing time.

Need to win more new business? Don’t show your capability presentation!

First Contact: The Key Step That Turns a Good Prospect into a Client. One of the biggest new business mistakes usually happens at the initial point of contact in the […]

Learn the ropes of account service by untying its knots.

Transform Your Account Management Team

Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements. The Achilles’ heel of […]

New Business Presentations: You’re Doing It Wrong!

Most marketing agencies focus almost exclusively on developing the perfect content, which is the least important part of any presentation and the most easily forgotten part. Prospects will remember long […]

Building a better staff is the first step to building a better marketing firm.

Building An Agency Training Program

Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]