Growing Your Agency | Ad agency new business | Sanders Consulting Group

How many agencies are all trying to do the same thing?

Stop Following the Formal Pitch Process!

Most agencies look and act pretty much the same to most prospects – perhaps doing something differently can help you stand out and win. Let me share a short story to […]

Blow past the competition! Fast close more business.

Fast Close More Agency New Business Wins

Fast closing means closing prospects within 48-hours, or within 7 days at most, from the time of the first visit. That means you bypass formal presentations, proposal writing, long reviews, […]

The best way to win more new business is head on; don’t wait till someone plunders your accounts.

Ad Agency New Business: No More Same Old, Same Old

Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]

Learning only happens when we’re forced to rethink our beliefs about what we know to be true.

GUEST POST: 12 Steps to Get the Most Out of New Business

Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]

Make new business a rewarding experience at your agency.

How Can I Get My Staff More Involved in New Business?

This is one of the many questions we get when consulting with ad agencies. Sadly this is a problem faced by far too many agencies. It should be part of […]

Have a plan, work the plan, and enjoy the new business.

Trick-Or-Treat Lessons for New Business

Ask any child and they will tell you their game plan for the one night they get to go wild, be free, and collect as much booty as they can […]

What a tangled web we weave in new business.

Global Ad Agencies, Global Clients, New Business Nightmares

An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]

The Perfect Ad Agency New Business Machine

There is a reason why we both fear and respect the shark. Sharks are the ultimate predator, firmly sitting at the top of the ocean food chain. Just the mention […]

Hunting the Prospect: 6 More Ways to Build Ad Agency Growth

There is an old fable out of Africa that goes something like this: “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest […]

Tough prospects are slow to trust people.

DOs And DON’Ts On Visiting A New Business Prospect

A client will never hire an ad agency. A client will always hire someone, whom they trust, who happens to work at an ad agency. The agency comes along with […]