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Open House Creates New Business
When was the last time you invited all the media reps, vendors, and influencers in your market to an open house at your firm? What we call watering the grapevine, […]
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Agency Likeability: The Hidden Side of New Business
Your firm’s likeability, often called “chemistry,” describes the relationship between your firm and a good prospect. Most leading search consultants rate chemistry as the most critical tipping point that either […]
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Select A Growth Plan That Hits The Target
Learn how agencies grow by outscoring their competition with better new business processes – not better advertising or PR. Over the past many years Sanders Consulting Group has developed important […]
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Half Your Clients May Walk This Year
Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]
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5 Most Common Mistakes in New Business Outreach
Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]
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New Business Can Be Very Profitable To An Agency – But You Must Invest First!
New business takes a toll on agency resources including time, funding and energy. That’s why there must be strong commitment throughout the organization to the growth plan. But first you […]
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A call from an old friend, new business, and how to win!
It’s funny, after awhile you forget some of the great stories that come out of the agencies we’ve trained. And then, out of the blue, we get a call from […]
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Agency Post: Simple Rules For New Business
The Agency Post, an interactive publication for ad, PR and marketing professionals, was kind enough to post my thoughts on new business here. A short snippet: At its heart, new […]
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Is Your Agency Winning or Losing New Business?
This is a repost of what I wrote for Norman Sherman over at the The Troyanos Group – a leading marketing industry recruiting and consulting firm. Outstanding company. New business is […]
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Stop Missing Out On New Business You Should Win
You can have the best creative in the business, the best strategic processes that outflank your competition, and the best brand knowledge, and still not win any new business. It […]
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