Creative and marketing agency winning new business ideas, tips, tools, and tactics along with a heavy dose of client retention and growth, operations and leadership strategies.
New Business Hawk Blog: Ad Agency Winning New Business Ideas
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Zen of New Business
The lack of agency growth is all about what takes place within an agency. It’s rarely what takes place outside an agency. Again and again, The impossible problem is solved. […]
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Profiling the New Business Prospect
Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]
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Account Management – Road Kill in a Fee-based, Project-based Economy
More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]
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Want More Revenue? Do More Consulting!
The phone calls into us always begin the same way. It’s an agency owner online who has a prospect for some agency services, and the prospect’s product or service is […]
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Organic Growth | Create a Culture to Grow Clients
Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]
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Following Gap: A Quick Thought on Brand Consulting
No longer do just companies battle each other in the marketplace. Today, brands do combat, and many clients faced with this changed landscape aren’t sure how to brand their goods […]